Digital Marketing Case Study

SpiceCraft Local SEO & Social

Local SEO map pack optimization and Instagram reel campaign driving 50,000+ monthly restaurant diners.

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Project Specifications

Client

SpiceCraft Restaurant Group

Industry

Hospitality & Dining

Duration

Monthly Retainer

Completed

May 2024

Tech Stack
Google Business Profile Instagram Ads Meta Business Suite
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The Challenge

SpiceCraft 8 restaurant locations were losing local search visibility to competing dining chains.

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Our Solution

WebZap optimized Google Business profiles, acquired 1,200 five-star reviews, and launched geo-targeted Instagram food Reels.

Key Features Implemented

Specific technical features built into this application.

01

Google Map Pack Optimization

Ranked all 8 locations in top 3 Google map pack results for "best dining near me".

02

Review Generation Engine

QR codes on table receipts prompting satisfied diners to leave 5-star reviews.

03

Viral Food Instagram Reels

High-definition food preparation videos generating 2M+ organic views.

04

Geo-Fenced Weekend Ads

Targeted mobile ads served to consumers within 3km radius during lunch/dinner.

Key Performance Indicators

Quantifiable results achieved post-launch.

50,000+
Monthly Table Diners
1,200+
New 5-Star Reviews
#1 Rank
In Local Google Map Pack
“

Our tables are packed every weekend! The Google Map Pack ranking and Instagram Reels brought thousands of new foodies.

Chef Harpal Anand
Owner, SpiceCraft
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