Digital Marketing Case Study

SmileCare Dental PPC Campaign

Google Search PPC campaign acquiring high-value dental implant and Invisalign patient appointments.

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Project Specifications

Client

SmileCare Dental Network

Industry

Healthcare & Dental

Duration

Monthly Retainer

Completed

February 2024

Tech Stack
Google Ads CallRail Google Tag Manager WordPress
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The Challenge

SmileCare needed high-ticket dental implant patients ($3,000+ procedure value) in competitive metro markets.

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Our Solution

WebZap launched hyper-targeted Google Search ads bidding on high-intent keywords like "best dental implant specialist near me".

Key Features Implemented

Specific technical features built into this application.

01

High-Intent Search Keyword Ads

Targeted emergency dental and cosmetic implant search terms.

02

Dynamic Call Tracking (CallRail)

Recorded and attributed phone calls directly to specific Google ad keywords.

03

High-Converting Medical Landing Page

Dedicated page highlighting doctor credentials, before/after photos, and reviews.

04

Click-to-Call Mobile Extensions

Mobile searchers tap 1 button to call clinic receptionist directly.

Key Performance Indicators

Quantifiable results achieved post-launch.

320+
Monthly Patient Appointments
$4.20
Return Per $1 Ad Spent
< 15 Min
Lead Response Follow-Up Time
“

WebZap Google Ads campaign fills our surgical schedule every single month with high-value implant patients.

Dr. Meenakshi Sundaram
Chief Dentist, SmileCare
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