The Challenge
Apex was spending $15,000 monthly on Google Ads with high Cost-Per-Acquisition ($180/lead) and low trial conversions.
Our Solution
WebZap restructured campaign keywords, wrote high-intent search ad copy, built custom landing pages, and set up Meta retargeting funnels.
Key Features Implemented
Specific technical features built into this application.
High-Intent Keyword Negative Tuning
Pruned non-converting broad search queries saving 35% ad spend.
Custom High-Converting Landing Page
Built sub-second loading landing page with clear CTA conversion focus.
Meta Retargeting Funnel
Served video ad testimonials to users who visited pricing page.
GA4 Conversion Attribution
Tracked exact keyword ROI from click to paid customer sign-up.
Key Performance Indicators
Quantifiable results achieved post-launch.
WebZap cut our cost per lead in half while tripling our monthly free trial sign-ups. Exceptional marketing team!
Let's Engineer Your Digital Product
Speak with our lead architect to review technical specs and timelines.